How we got here

We started with one exercise bike and a simple promise: it should not wobble, it should not squeak, and it should still be ridden a year later. More than twenty years and more than 3,000,000 families on, that promise still decides what leaves our workshop.

What we obsess over

1. Steel that does not flex: thickened tubing and wide bases on every upright.
2. Resistance that hums instead of grinds: contactless magnets around 20dB.
3. Fit for the whole family: seats and bars for riders from 4'8" to 6'4".
4. Wood where it belongs: FSC-certified beech on our water rowers.

Our machines ride alongside the FED Fitness family and its partnership with the Houston Rockets, and fitness press like Men's Health, People and SELF have featured our gear.

Moving for your health, and the planet's

We choose certified wood, design for long service lives and pack machines largely pre-assembled so fewer parts, tools and trips are needed.